I'll be honest with you, I didn't start in GTM. I started as a product designer, building things and obsessing over how people use them. Then AI came along and building got so much easier. That's when it hit me: making the product wasn't the hard part anymore. Getting it into the hands of the right people was. I got hooked on that problem, and I've been learning and building around it ever since.
And I keep seeing the same story. A founder builds something genuinely good, wins the first customers through friends and network, and then things just… slow down. So we buy more tools, try an agency, send hundreds of emails, and wait. I've watched good products struggle this way, and it honestly bugs me. Tools aren't the answer on their own. You need to know exactly who to talk to, when, and what to say.
That's what I love doing with founders. We figure out the strategy together, then I build the engine that runs it. AI does the heavy lifting, and you always keep the final yes. If you've got early traction but growth still feels like guesswork, I'd really love to hear your story.
The pieces that make me
Not happy with your GTM today?Let’s fix it together.
I love chatting with founders building great B2B solutions, so let’s grab a virtual coffee. Tell me what you’re building and where you’re stuck, and let’s see how we can build something great.